Freedom Financial Network in the News
 
 
 
 
 
 
Last-minute shoppers run risk of overspending
 
 

Tuesday, February 8, 2005
Last modified
Friday, December 17, 2004 12:08 AM PST

 
 
 
 
Staff report
 
 
 
 

With only 10 days left until Christmas, time is running out for those who haven't yet purchased gifts for the never-ending list of friends, co-workers, neighbors and, last but not least, family.

That could be a dangerous predicament for some people, say credit counselors.

"People are beginning to panic," said Carmela Vignocchi of the nonprofit Consumer Credit Counseling Service (CCCS), who added that it's not too late to take some steps to prevent a major financial crisis.

"Our biggest suggestion still is to go with a list and know what you can afford - and to use cash, not credit," she said. "Because what will happen in January and February is those bills will come in and it will be more than they can afford."

CCCS is just one of several agencies dedicated to helping consumers avoid debt or get out of it if they're in it already. Vignocchi is based in CCCS's San Luis Obispo office and serves as director of community relations.

Bay Area-based Freedom Financial Network offers five tips to minimize holiday debt: Set an overall spending budget; make a list of gifts and stick to it; set a limit for each gift or person on the list; start early to avoid the last-minute rush; and stop spending when you've reached your limit.

Avoiding the last-minute rush may be a moot point at this late date, but the others should still be attainable.

Smartmoney.com offers a worksheet specifically for the holidays that allows consumers to create a budget for various kinds of expenses and track their spending as they go. It is designed to include often-forgotten costs such as wrapping paper and holiday travel. It is essential to keep in mind those related expenditures, Vignocchi said.

"During the holidays we like to eat special holiday foods, so don't forget to add that onto your list," Vignocchi said. "And don't forget the added costs of wrapping and shipping. Remember, all the normal expenses like bills that still need to be paid."

Holiday spending for 2004 is expected to be slightly better than last year's, according to a variety of surveys and estimates.

The National Retail Federation (NRF) expects spending in November and December to be around $219.9 billion, or 4.5 percent higher than last year, including most online sales.

"Consumers are still in the game, with many splurging on high-end merchandise," said NRF Chief Economist Rosalind Wells in a press release. "November sales are an indicator that the holiday season is off to a good start."

Online sales are expected to increase at least 23 percent over last year, according to comScore Networks. The consulting company expects non-travel Internet retail sales during November and December to reach at least $15 billion, up about $3 billion from last year.

Locally, some businesses are seeing an increase in sales. Bacahl Lawrence, manager of Eileens Treasures' Gifts for Less, said holiday spending has been up over last year. Eileens has been in business at 859 Oak Park Blvd. in Pismo Beach for seven years.

"Sales are a lot higher for us than last year's Christmas," Lawrence said. "Every year they've increased, but this year people started earlier, so sales went up earlier."

Vignocchi agrees that local stores deserve a good chunk of local residents' business, but she cautions against carelessness.

"It makes sense to spend your dollars in local businesses," she said. "But it's important for people not to get into that overspending."

Dec. 17, 2004

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